Steven Overman
Founder and Chief Brandist

Steven has led innovative strategy and branding projects in a range of industries, from high tech financial services to Hollywood filmmaking. A founding partner of The Idea Factory, Steven co-created and facilitated strategic workshops with executives and leaders at Fortune 500 companies including FedEx, PriceWaterhouseCoopers, Nissan, and Royal Dutch Shell. He was an early member of Wired Magazine's team, where he developed and produced cable television specials on Encryption, the Future of War, Privatizing Social Security, and the Future of Education. He collaborated with teams at Microsoft and RealNetworks on Wired News, one of the earliest video-streaming daily news programs. Other collaborative media projects include the groundbreaking AIDS drama Philadelphia, Sundance-lauded fashion documentary Unzipped, and Outcome, a customer-focused financial services prototype. Steven's original video and conceptual art have been exhibited in galleries in New York, Barcelona, and Antwerp. A business and design commentator, he has been quoted in Limn, New York Magazine, The Industry Standard, Wired, and Business 2.0.

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